The written statement from the General Directorate said that this year there was a period when tea ripened late due to the cold spring season.
Nevertheless, the statement emphasized that the 2026 Fresh Tea Campaign will open tomorrow for the places where the tea ripens early and for producers who are ready to start the harvesting process, and the following statements were included:
“In this new campaign period, we will mobilize with the experience we have gained in recent years and our entire team and continue to give our tea the value it deserves. It is up to all of us to protect both the commercial value and the brand value of our product, starting from the harvesting process and within the scope of the attention we will give it. It must not be forgotten that a product whose value is preserved continues to benefit everyone and is passed on to future generations.”
The statement emphasized that it is in each individual's hands to achieve this, starting in the garden, and noted the following:
“Another requirement for our tea to retain its value is not to compromise on quality criteria. Products collected with the right techniques and stored in appropriate environments also determine the quality of the product that goes into our cup. Ultimately, what matters is that our consumers maintain their tea consumption habits and that they continue to be the ones who consume the most tea per capita in the world, which is crucial for all the processes of the tea industry. In the context of all these assessments, for all of us, this is the most fundamental thing not.” not to take a daily, seasonal or multi-year approach, but to have a tea story: “Our goal is to continue to act within the framework of sustainability, as we have done for 102 years.” With these thoughts, we hope that our 2026 fresh tea campaign will benefit all our producers and our region and look forward to a fruitful season.”
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