The ministry's statement noted the importance of preventing consumer victimization during year-end shopping and reminding sellers of their legal responsibilities.
The statement stressed that campaigns with names such as “New Year Discounts” and “New Year Offers”, which directly impact consumers' shopping habits, are the focus of the ministry, adding: “Necessary controls and audits regarding discount advertising, which has increased in the last period of the year, will continue uninterrupted. Necessary administrative sanctions will be decisively imposed against unlawful promotions and those misleading consumers.” Statements were recorded.
The statement noted that it is important to determine actual needs and conduct preliminary research on the seller company before starting shopping, so that citizens can safely do their New Year shopping and avoid possible complaints.
Beware of copycat sites
The statement noted that attractive presentations such as “Star Product”, “Occasional Product” or “Best Price” should not be immediately considered and the price of the product should be compared with its counterparts in various media. The following was found:
“It should be questioned whether the announced discount amount or rate corresponds to the market realities. The security of the website (elements such as SSL certificate, 3D Secure) should be checked and, in particular, attention should be paid to whether the links forwarded via social media belong to the brand's own official website. For products priced well below the market value, the possibility of falsification of the website should be taken into account. For conditional campaigns such as “buy 1, get 1 free” or “Buy 3, pay.” 2', to which products and under what conditions do these benefits apply? “It should read as it is.”
The scope of the campaign should be clearly stated
The statement reminded that consumers can contact the Ministry's Advertising Authority at “https://ticaret.gov.tr/tuketici/ticari-reklamlar/reklam-kuruluna-nasil-basvurulur” to find out about their complaints. In addition, the following warnings were sent to sellers and providers:
“The start and end dates of discounted sales and the scope of the promotion should be clearly stated. Expressions that cause confusion or give the impression of a larger discount than it actually is should be avoided. If the discounted product is limited to a specific stock or time, this should be clearly stated in the advertising. The consumer should be clearly and understandably informed about the content of algorithmic advertising such as “personalized price” or “advantageous offer”. In the case of conditional sales, consumers should be fully informed of the terms of validity of the campaign.”
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