A weekend in the desert is a must for Southern Californians – even if you're a popular neon sign.
Nearly two years after the Hollywood Arby's closed, his cowboy hat shined again this weekend at the Stagecoach Music Festival in Indio.
The restored sign appeared more than 130 miles from its original location as part of the roast beef chain's pop-up at the festival at the Empire Polo Club, where it became one of the event's most popular photo spots.
“As you can see, everyone likes it. Everyone gets a photo when they stand in front of it,” said Arby's franchisee Roger Amaya.
During the three days, people strolled past the pop-up near Diplo's Honky Tonk, sometimes lining up to wait in front of the sign for their turn to take a photo. Some climbed onto surrounding hay bales to pose better and asked others in line to take a photo in front of the cowboy hat emblazoned with the words “Arby's Roast Beef Sandwich is Delicious.”
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A number of people we spoke to while shooting were not from LA and didn't know the lore of the Hollywood Arby's sign – they just liked the image.
The original location of the sign was the Arby's at 5920 Sunset Blvd. in Hollywood, which had been open for more than 55 years when it closed in June 2024.
The family that owned the location said at the time that rising food prices, post-pandemic neighborhood changes and a law raising the minimum wage contributed to the closure.
Amaya said Amir Siddiqi, head of a group of Arby's franchises, was able to obtain the sign from the Hollywood location and have it restored.
“We were able to bring it back to life here and bring it to all the Arby's fans out there,” Amaya said.
Now that Stagecoach is over, where will the sign go next?
“That’s the big question, so you have to stick with it,” Amaya said.
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