Controls and sanctions against misleading advertising are increasing day by day.
Ads related to the automotive industry are checked individually. The advertising agency found a violation in a Japan-based automobile company's advertising of its 2025 model SUV.
The vehicle was found to lack features such as a rear armrest, wireless charging, spare tire and rear seat compartments. The board fined the company over 863 million lira, saying the advertising misled consumers.
What are the consumer's rights if the equipment advertised in the ad is not included in the vehicle?
What should the consumer do?
Aydın Ağaoğlu, President of the Consumer Association, said: “The consumer has four options. He can ask for a new device, he can ask for a free repair, he can ask for a discount in proportion to the defect. In this case, asking for a discount in proportion to the defect seems to be the most reasonable solution.”
Ağaoğlu stated the following about the methods consumers should follow:
“When the consumer files a complaint about such advertising and misleading advertising with the Advertising Committee of the Ministry of Commerce, the Advertising Committee carries out the necessary investigations and imposes sanctions. Thus, the deceived or misled consumer has another piece of evidence. Because the measures to be taken by the Advertising Committee and the report prepared as a result of the audit are crucial.”
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