According to the announcement of the competitive authority, Frito Gıda Sanayi Ve Ticaret Aş from the competitive committee was decided for the allegations
Packed chips, grocery stores, markets, sales points of the buffet such as sales to prevent the sales of competitors from finding Frito Lay'e around 1 billion 300 million Turkish Liras administrative penalty.
The decision also brought some obligations towards Frito Lay. Some of the frito led to the sales points under 200 square meters were as follows:
At the sales points in which there is no competitor stand, 30 percent of Frito laypersons are only vertical and visible for competitors. The separate section is shared by a separator and readable in this section in every basket; “This section is reserved for the label of competing chip products. This section, which is reserved for competing products in cases, in which competing products are not at the point of sales for some reason, is empty and not filled with Frito Lay products.
The product sale of competitors is not blocked
There will be no instructions for the sales points that aim at the presence and visibility of competing products. Photo lay can place a chips on the sales points. In addition to default shopping, financial services are not provided to the retail sales points.
The options offered to consumers will increase with the introduction of competitor products to sales points.
Made with this decision; Frito Lay's competitors will enter sales points such as buffet, grocery store, small market and increase the options of consumers on the market for packaged chips.
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