“Today we offer new functions in the updates of the channels and the” Status in WhatsApp “tab. We have been looking for opportunities to build shops for years without sharing personal conversations in WhatsApp. We believe that this tab is the right place,” Meta.
Thanks to its new directory structure, users will easily research channels according to their countries, popularity or event. These functions are based on a global service service in 2023 and spread in more than 150 countries. Meta aims to make users more accessible to the content within the application.
With the new update, companies can pay to advertise their channels in WhatsApp. This means a new ad format that was developed in the application. Meta has not yet announced the details of the advertising options and target criteria.
In the first phase, these paid advertising vehicles in Brazil and India began to use companies from retail, tourism and media sectors. If it is successful, this model is expected to be spread to the US and European markets.
Meta's step is part of the strategy of transforming WhatsApp into a platform that achieves more income against slowing down advertising on Facebook and Instagram. WhatsApp Business, which serves over 200 million users worldwide, is the focus of this strategy.
The new META trading and content functions for WhatsApp are not only a private messaging application, but also shows the transformation of a versatile communication and clarification platform within the digital ecosystem.
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