A meeting was held to announce the training organized for social media users who are publicly known as “influencers” and have high influence power through their number of followers.
The meeting, hosted by the Union of Chambers and Commodity Exchanges of Turkey, was attended by Avni Dilber, Director General of Consumer Protection and Market Surveillance of the Ministry of Trade, and Ahmet Gezgin, Head of the Audit Department for Sector 3 of the Istanbul Tax Inspectorate, and the Ministry of Finance and Finance, Ahmet Pura , Head of the Advertising Self-Regulatory Platform, and representative of the advertising industry.
Speaking here, Avni Dilber drew attention to the crucial role of social media influencers in guiding society and conveying accurate information.
Dilber explained that with the training program they aim to ensure that social media influencers continue their activities on both a legal basis and within ethical rules, saying: “Social media is also the rapidly growing power of the digital world.” great responsibility. Influencers must ensure consumers are properly informed and create an environment of transparency and trust.” “This program, which brings together everyone from advertisers to agencies, will make the power of social media in commerce more effective and reliable “I think these trainings will go a long way in creating an honest business and a conscious consumer base,” he said.
– “Social media content producers have become an important part of commerce and marketing”
Stating that in the digital world, social media content producers have become an important part of trading and marketing, Ahmet Gezgin said: “This training is important for social media content producers to take conscious steps in “I think it will bring benefits,” he said.
Ahmet Pura also emphasized the importance of responsible advertising and drew attention to potential employment opportunities. Pura explained that advertising investments reached 140 billion lira by the end of 2023 and that one of the biggest factors for this increase was that the digital share reached a 72 percent share and the mobile share reached an 82 percent share in the digital space, saying: ” We see that investments have the potential to increase 2.5x by creating a safe environment. “In this direction, the Media Measurement Council will contribute to this growth by supporting transparency and controlled development across all media.”
With the certificate of participation they receive, they differentiate themselves in the eyes of the brands.
The training program, which is initially open to social media influencers with more than 300,000 followers, is designed to help content producers take a more transparent, reliable and ethical approach to advertising in the social media world.
The training program, which provides a wide range of information from consumer rights to tax legislation, from handling social media advertising within ethical rules to protecting personal data in advertising, includes a detailed curriculum on the responsibilities of social media producers. Media content.
The training, which also includes some examples of applications to the Advertising Committee and the results of the review, will share the decisions made by the Committee and provide updated information.
In the training, which will take place for the first time on November 25th and will take place every two months for 1 year, social media influencers will have the opportunity to learn all the legal and ethical principles they should pay attention to in marketing communications.
Participants who complete the training will be entitled to a certificate of participation and their names will be published on the Advertising Self-Regulatory Board website at www.rok.org.tr. In this way, social media influencers who support legal, ethical and responsible marketing communication values will differentiate themselves in the eyes of brands. Detailed information and registration for the training can be found at www.rok.org.tr.
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