The digital age has made social media an indispensable part of everyday life. Where exactly does the concept of “addiction” begin?
After about half an hour, in the opinion of a few hours, this limit means that this limit exceeds this limit. The detail “35 -minute” in the recently leaked Tikok documents raises this question: How much time is risky for the platform?
Time management or dopamin trap?
Social media platforms are an integral part of the daily routine of many people today … but on the basis of this situation, the “reward mechanism” of the brain is a design approach that constantly activates the system. Immediate gradients, notifications and quickly consumed content trigger dopamine release and make us unintentionally dependent on the screen. In addition, this effect occurs differently on each platform.
TIKTOK: Some in the household documents leaked, TikK user after a 35 -minute surveillance time with signs of “addiction level” showed signs. According to a report, which was published by apps of apps in the field of digital marketing and mobile application research in 2023, Tikok users will be used for a day for a day for an average of 95 minutes. If we put these two data side by side, it is obvious that the 35 -minute limit, which is called “risky threshold), is far beyond. Tikok's “Infinite Shift” algorithm constantly promotes the dopamine effect, which is created by short videos, and serves the goal of keeping the user in practice.
Instagram: Photography and short video -weighted content can accommodate people's search for a quick approval and appreciation. 2023 PEW Research Center data, 62 percent of young people open up Instagram at least once a day, and most of them spend more than 1 hour. The same study emphasizes that the use of more than 30 minutes Instagram has a disadvantageous influence on the degree of subjective good formation (happiness and satisfaction).
YouTube: Although YouTube usually offers “Ilediner content recognition with long -format videos, this increases the average monitoring period. The 2023 report by Datareportals 2023 shows that users spend time on YouTube from about 74 minutes a day worldwide. However, there are scientific studies that “the uninterrupted video consumption Olur can disadvantage the attention time for more than 45 minutes.
Twitter (x): Since it works with a constantly updated “News Flow” logic, it can create “fear of kidnapping” (FOMO) for the user. According to Digital 2023 Global Overview data, 20 percent of active Twitter users consider the platform per hour. The sum of these “occasional” uses can be up to 31 minutes a day. Nevertheless, this short -term, frequent use cycle can increase the search risk in the long term.
Facebook: Although the popularity of young people has decreased slightly, Facebook still has an important user base at a global level. Mobile data analysis -Kunze data.ai In 2023 checks, the platform has achieved an average daily use of 33 minutes. This way of use, which seems to be “harmlessly ı due to the interaction with more friends and family circles, can also become a serious time management problem if it is not controlled.
What exactly is the dependency limit?
Scientists say that the definition of social media use through “absolute time” can be misleading. While some people have a 30 -minute intensive Tikok marathon a “alarm dispenser Ana per day, another can concentrate on educational content on YouTube during the same time. Short videos or quick news currents for entertainment purposes can warn different parts of the brain and increase the dopamine publication.
Despite all these variables, experts emphasize that the use of social media, which exceeds 1 hour a day for experts, especially young people and young adults, is a threshold that has to be taken into account. In the studies, this threshold is overcome when attention is exceeded, social isolation and psychological health problems are more pronounced.
Suggestions to avoid the risky limit
Time limit: Most platforms have tools in which you can define the daily time. It can be the first step to determine your own “red line and control this limit.
Digital detoxification day: If you separate as digital detoxification at least one day or more hours a week, your brain can get out of strenuous cycles.
Content sorting: Check the accounts and types of content that you follow on social media. Give accounts that really feed, inspire or inform you.
Active use: Instead of just moving and consuming yourself, sharing thoughts and comments, active interaction with creative content can reduce the negative effects of social media to a certain extent.
Behind the scenes of the digital world
The leaked documents from Tikkok provide evidence of how companies monitor the user behavior. Although the rumor “35 minutes” seems to be specific for a single platform, there are doubts that similar interiors are made on Instagram, YouTube, Twitter or Facebook. It is not possible to know exactly which data collect and guide users from technology companies using the threshold values.
Nevertheless, research is obvious … The risk of addiction is not only directly associated with the time used, but also with the type of use and the type of content. Short, fast, dopamine loaded interactions significantly increase this risk.
“How many minutes is the real dependency limit?” Although the question is not completely answered, academic and industrial studies show that social media platforms are designed in such a way that users remain online as long as possible.
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