The rapid rise of artificial intelligence technologies has begun to shake the dominance of traditional search engines. Although Google has been a leader in the search world for decades, artificial intelligence-based applications and changing user habits are radically changing the digital ecosystem.
Artificial intelligence heralds a new era
The global artificial intelligence market is expected to reach $407 billion by 2027, up from $86.9 billion in 2022. To access information, users are now turning to artificial intelligence-based tools instead of traditional search engines like Google back. For example, OpenAI's ChatGPT is becoming increasingly popular because it answers users' questions succinctly. This change impacts the way digital advertising works by reducing search engine traffic.
According to IBM's Global AI Adoption Index, 42 percent of companies are actively using AI technologies. While India is the leader in adopting artificial intelligence at 59 percent, the US and European countries are following this trend closely.
Google's advertising revenue is at risk
The majority of Google's revenue comes from search ads. However, users conducting direct searches on platforms like Amazon and TikTok and opting for artificial intelligence tools are leading to a decline in these revenues. According to experts, Google's share of the US digital advertising market could fall to less than 50 percent by 2025. During the same period, the market shares of Amazon and TikTok are expected to rise rapidly.
Artificial intelligence isn’t just changing the user experience; It is also changing the advertising ecosystem. According to data from advertising platforms, the rate of users clicking on ads is decreasing every year. This situation shows that brands and publishers need to develop new strategies.
Türkiye and the use of artificial intelligence
17.5 percent of companies in Turkey use artificial intelligence technologies. These technologies are particularly notable in the areas of customer relations and marketing. In addition, applications and software based on artificial intelligence are increasingly being used in Turkey.
Google's answer: AI-powered tools
To keep pace with this change, Google has developed its own platforms based on artificial intelligence. The company is trying to differentiate itself from the competition and adapt to this change in search habits with tools like Gemini. But experts emphasize that Google needs to take more radical steps to maintain its leadership position in this new world.
What will happen in the future?
The growth of the global market for artificial intelligence continues unabated. The fact that the number of applications with “AI” in their name increased by 1,033 percent in the App Store shows how popular this technology has become among users. Artificial intelligence is becoming an indispensable part of daily life as it offers more personalized and faster solutions for both companies and individuals.
However, this situation makes the future of tech giants like Google uncertain. The change in search engines and the decline in advertising revenue bring with them new opportunities and risks in the digital world. This change is forcing both technology giants and users to radically restructure.
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