Emir Gelen, director of public policy at TikTok METAPSA (Turkey, Middle East, Africa, Pakistan, South Asia), said that it is necessary to develop a multi-layered strategy to ensure security on TikTok, where more than 1 billion content be shared per month.
Gelen emphasized that they carry out this process using both artificial intelligence, which allows automatic detection of rule violations, and manual review teams of more than 40,000 people, explaining that their moderation teams work every day to ensure that the content on TikTok are compliant with the “Community Rules”.
Gelen said: “In the seven-month period between January and July this year, more than 427 million TikTok accounts were closed worldwide. 379.7 million of these were accounts that turned out to be fake. 41.8 million accounts were removed on suspicion of being fake under 13 years old. Additionally, more than 7 million people have been closed for violating our Community Rules. he said.
“We are developing automatic systems to detect fake age information”
Gelen shared that TikTok publishes the “Security and Transparency Report” quarterly worldwide and makes it available to the public, and continued as follows:
“According to the results published in this report, a total of 7 million 97 thousand 236 videos were removed from the platform in Turkey in the first half of 2024 on the grounds that they violated our Community Rules. 98.67 percent of these videos were removed before they were viewed by users and 88.66 percent were removed and deleted within 24 hours. According to the report's highlights, the rate of videos removed by automated moderation technologies for violating community rules increased from 62 percent last year. “In addition, the proactive detection rate reached its highest level ever at 98.2 percent and the re-upload rate of removed videos was halved compared to the same period last year.”
Gelen explained that TikTok's Community Rules ensure user safety on the platform and enhance positive experiences, explaining that these rules apply to all content and content producers on the platform.
Gelen pointed out that there are standards on various topics as well as rules about what is allowed on TikTok, emphasizing that these guidelines are constantly updated to prevent new risks and harms and that as TikTok they are committed to investing in to continue to give this area priority.
Noting that a lot of work is being done to prevent violation of the age limit for users, which is set at 13 years old, Gelen said: “We are increasing security measures and testing advanced technologies such as age verification systems using artificial intelligence. “That’s what we’re doing.” Developing automatic systems to detect fake age claims,” he said.
“Expanding our family matching function is our top priority.”
Emphasizing that this year is dynamic and exciting for TikTok, Gelen explained that in Turkey, TikTok has gone beyond just an entertainment platform and gained broader meaning with digital education programs.
Stating that they are pleased with the interest in the English and technology courses released under the umbrella of “#TikTokLiveAcademy,” Gelen said, “One of the most discussed topics this year was our 'Family Matching'- Function. This tool, which was designed specifically for young users to safely benefit from the platform, is TikTok “I think it is an important step that strengthens TikTok's community-oriented approach,” he said.
Gelen explained that TikTok's advertising solutions have become a very powerful tool for brands and that the platform acts as an important bridge for both users and the business community with content that understands user habits and adapts accordingly.
Gelen explained that they encourage users' imagination and creativity more than ever, saying:
“As we look to 2025, we will continue to redefine entertainment, e-commerce and talent discovery while making TikTok the most trusted brand. We will continue to remove barriers to finding talent and democratize opportunities. We are constantly evolving and the compass for this.” The development is intended to add value to our entire ecosystem, not only in Turkey but around the world as lawmakers and practitioners take more decisive steps to ensure the safety of children We will also follow this mission in the digital world. We will continue to be pioneers.
“We will continue to keep protecting children online at the top of our priorities and will keep expanding our 'Family Matching' feature at the top of our priorities in 2025.”
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