Life coaches also found themselves in tax audits

The Ministry of Finance and Finance, which constantly monitors income from social media and digital platforms, is successively identifying those who exclude this income from reporting.

Advisory services, which have recently grown and spread through social media, have also been brought into the spotlight.

An inconsistency was discovered between account transactions and tax returns

An investigation has been launched against those who derive income from activities carried out over the Internet such as individual consultation, coaching, training, theta healing (subconscious therapy technique), mentoring, meditation, mindfulness, therapy, doula (birth support), but do not do so declare or report incomplete.

By comparing the declarations and reports of the taxpayers whose account transactions were checked, a discrepancy was identified between the information on the services provided and the account transactions and tax declarations.

In the first phase, the ministry will conduct an audit of people working in this area in 2022-2023 and disclose unregistered income.

A simple tax option has been introduced for social media income

The ministry found that those who earned income through social media were not complying with their tax obligations such as accounting and document preparation, and introduced a simple taxation method for this income.

Legal regulations have been enacted regarding the profits that social content producers make when they share content such as text, images, audio and video content via the Internet and similar electronic media.

Since the beginning of this year, a simple taxation method has been developed for income from services such as individual courses, training and product promotion via the Internet and similar electronic environments.

According to the introduced method, those who earn income from these channels must open a bank account by obtaining an exemption certificate from the tax office. Banks impose an income tax of 15 percent on the funds deposited in these accounts, and as long as the income from these activities during the year does not exceed 3 million lira for the year 2024, the withholding tax becomes the final tax. If the income exceeds 3 million lira, an annual declaration is made.

“Those who stick to it pay fewer fines”

Finance and Finance Minister Mehmet Şimşek said that they carry out their work with the aim of leaving no sector and service industry untaxed.

Stating that the audits will continue in the fight against informality while measures are being taken to improve tax awareness and tax compliance, Şimşek stated that improving fairness and efficiency in taxation is the basic principle.

Şimşek gave the following assessment:

“During these audits, taxpayers who earned unregistered income were asked to declare. We will direct the improvement of tax revenues towards productive areas for the benefit of our citizens and the stability of our country. Taxpayers who comply with the declaration request and declare that their unregistered income will have to pay a reduced penalty, while taxpayers who do not comply will be subject to a tax audit.”


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