At the fast pace of the digital age, social media platforms have become a central part of our lives. We share, communicate, collect likes and follow content at any time. The virtual world has become an important part of our real lives, and sometimes the social interactions we experience in the virtual environment can be more intense than in real life.
Among the virtual platforms that are growing day by day, there are old, outdated and even forgotten. The global Internet usage report for the first quarter of 2024 published by We Are Social powerfully exposes our digital dependence and spreads the notes of the virtual world.
With every click and every share we become more digital and immerse ourselves deeper in the virtual world. Social media analytics track trends in internet usage and each become a tool for keeping track of our digital presence. Now the events we experience in the virtual world have become so powerful and important that they can influence our real lives. This turns out to be a reality of our time and a factor that determines the direction of the future.
The world's social media clock is set at 2 hours and 23 minutes
The report is like proof of how valuable the Internet and social media are to humanity.
5.35 billion people use the Internet. Social media users increased by 5.6 percent compared to the previous year; In 2023, 266 million new users started using social media for the first time. In addition, the number of social media users does not stand still and is increasing rapidly. Approximately 5.04 billion people visit the virtual world every day.
The world spends 6 hours and 44 minutes on the internet every day
The hours you spend watching TV are only half of the time you spend online, about 3.06 hours. On average, 2.23 hours are spent on social media. 1.41 hours are spent reading books, magazines, etc., 1.25 hours listening to music and 1.02 hours playing games.
The most visited addresses on the Internet are the first things that come to mind. search engine; Google, video sharing address; YouTube and Facebook, which we know very well in every respect.
Meta Group is a leader in social media
It seems like Facebook won't lose its leadership role to anyone. It is at the top with a figure of 3 billion 490 million, while its closest rival YouTube has a lead of almost half a million (2 billion 491 million). WhatsApp is in third place with 2 billion users. Instagram is fourth on the list with 2 billion users and TikTok is fifth with 1 billion 562 million users.
Daily internet usage in Turkey is 6 hours 57 minutes
Turkey is above the world average in all figures. Turks are very fond of social media and are now extending their world-famous hospitality to include social media sharing.
Turkish users spend slightly more time on social media than the world average at 2 hours and 44 minutes and, on average, actively use social media much more often than the rest of the world.
From seven to seventy, we all spend an hour more on the internet than the global average, a total of 6 hours and 57 minutes. We rank 20th out of 42 countries.
We rank 5th in Instagram usage
Similar numbers also apply to time spent on social media.
Facebook hosts 34 million Turkish users, making Turkey the 15th most active country on Facebook. This ranking is higher in X. X, which has 436 million users worldwide, hosts 20 million 670,000 users in Turkey, making Turkey the seventh country with the most X users.
We are the fifth largest country with the most Instagram users. With 57 million 100,000 users, we are one of the most active Instagram followers.
10th on TikTok with 37 million 734,000 users,
11th place on Snapchat with 15 million 400,000 users,
11th on YouTube with 57 million 500,000 users,
With 16 million users on LinkedIn, we are ranked 13th in the world.
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