At a press conference in a hotel in Beşiktaş, the manufacturer's managing director Mehmet Emin Ağaç said that the product's technology is supported by TÜBİTAK.
Stating that the device is the result of five years of research and development, Ağaç said, “This device has information about the distance of the sound. The person using it can sense from what distance the sound is spoken and whether it is coming from the front or behind? The echo of sound comes regularly. Because the functions of the pinna are used.” “He can understand sounds seriously well. The wind does not affect the hearing aid microphone in any way. This is a serious problem with regular hearing aids,” he said.
Stating that people generally design the product as an earring in the ear because they are embarrassed to wear a hearing aid, Ağaç said, “We brought the earring to life by putting the device in the earring.”
Stating that sales of the product have started in more than 50 countries, Ağaç noted that the model of the device, which does not have earrings and is worn behind the ear, has been on sale for three years.
Aslı Kurtoğlu, who uses the device, stated that she has been suffering from hearing loss for some time and said, “I used a behind-the-ear hearing aid, but with this new product, I use it very comfortably and practically. There are different types in the form of earrings. It is very comfortable, practical and aesthetic. It's not obvious that I have a hearing aid in my ear.
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