While the development of artificial intelligence technologies has ushered in a new era in the world of the Internet, it has also brought with it discussions about “digital pollution.”
The Internet is on the verge of one of the biggest and most uncertain changes in its history. As the artificial intelligence revolution accelerates access to information and pushes the boundaries of creativity; On the other side of the coin, a huge amount of “information debris” began to accumulate.
The digital world, once celebrated as the democratization of information, is now in danger of transforming into a mass-produced “data garbage” produced by algorithms.
The most controversial concept of this new era is “slop” content, which is quietly invading the digital ecosystem. Just like the pollution that followed the Industrial Revolution, the artificial intelligence revolution has disrupted the information purity of the Internet and brought the discussion of “digital pollution” to the forefront.
The question of whether the Internet is a source of information or a vast pool of illusions makes digital literacy not a choice but a necessity.
The new “spam” of the Internet: slop content
The term “slop,” which has recently entered digital terminology, describes low-quality content that is mass-produced using artificial intelligence and without any control just to attract traffic or generate advertising revenue. Experts point out that “slop” is similar to the “spam” emails of the past, but can be much more manipulative and persuasive.
With the proliferation of artificial intelligence tools (ChatGPT, Midjourney, etc.), it is estimated that more than 50 percent of data flow on the Internet can be attributed to artificial intelligence. This situation poses the risk that the Internet will no longer be a “source of information” but will become “data garbage”.
Is human-generated content becoming a “luxury”?
The cost reduction and speed of artificial intelligence are making human-centered content passing through editorial processes more expensive and rare. Digital strategists predict that in the near future the phrase “written by humans” will become an indicator of prestige and quality, similar to the “organic” certificate for food. Texts that contain personal experiences, real observations and in-depth analyzes have a higher priority than the “average” results of artificial intelligence.
How do you differentiate AI content?
There are some basic tips to understand whether a piece of content was created by artificial intelligence. Extreme perfection and uniformity; AI texts often have very good grammar but a monotonous tone. The text lacks a human “voice”, a joke or an original perspective.
Artificial intelligence can provide false information in a very safe way. The greatest evidence is the inconsistencies that arise when verifying dates, names or scientific data.
In photos created with artificial intelligence, hands, finger numbers, meaningless letters in text, or lighting that violates the laws of physics reveal that the content is artificial.
Repetitive expressions and the excessive and formulaic use of conjunctions such as “in summary”, “in conclusion”, “on the other hand” are typical writing styles of artificial intelligence.
Ways to get rid of unqualified content
It is recommended that users follow the following steps to protect themselves from this wave of unqualified content:
– Check the “Imprint” and “About Us” sections on the website where the content is published. Stay away from websites that don't have a real editorial team.
– When searching, choose direct websites of reliable news outlets and institutions instead of filters like “last 24 hours” or “last 1 week”.
– Algorithms can highlight AI videos for engagement reasons. Unfollow accounts that constantly produce similar and repetitive content.
– Be sure to use “verification” mechanisms and artificial intelligence detection tools (AI detectors) for suspicious content.
Experts emphasize that digital competence is no longer an option in the “age of artificial intelligence” but a necessity.
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