Sector representatives, sacrificial festival, Father's Day and the closure of the schools with the intensification of shopping in e-commerce volume expect £ 300 to £ 350 billion in June.
The President of the Electronic Commerce Operators Association (E differ), Hakan Çevikoğlu, in his assessment of e-commerce shopping for Father's Day, in particular the categories for electronic, clothing and body care, he said.
“In the electronic category, mobile phones, laptops, intelligent watches and automatic coffee machines attract attention, while clothing and accessories stand out group shirts, T -shirts, shoes, belts and classic watches.” With the expressions, Çevikoğlu said that the demand for personalized gifts in recent years has to increase gifts such as photo printed cups, names written pens and special design accessories have an important place for consumer preferences in Father's Day shopping.
The e-commerce volume will be around £ 350 billion in June in June
Çevikoğlu pointed out that and the holiday of the Eid al -Adha of June this year with the closure of the Father's Day and the schools will be a time for both the basic needs and the purchase for the summer vacation in which they are intensified, and says:
“With the impact of the campaign periods, we expect the e-commerce volume to be realized in £ 300 to £ 350 billion in Turkey. Vacation preparations, gift products, personal care, electronics, life outside the house and seasonal categories of increasing demands on the platforms, both in the number of transactions and the increase in the average basket in one Reduce the increase in the average basket.
During the entry into the summer months, both individual needs and travel preparations during this time, consumers who advise consumers increase to prefer e-commerce platforms that fulfill their reliable and legal obligations, the Çevikoğlu, the seller information, product descriptions, payment options, delivery and technical service conditions, e.g.
“Functional gifts such as hand tools, drills sets came to the fore”
The union of Chambers and Commodity Börsen by Turkey's e-commerce member, Seyhun Özkara, explained that hardware and construction products and electronic products are the most preferred product categories.
Özkara, who advised companies who want to increase their digital sales in special times such as Father's Day, said:
“Campaigns should be planned in advance and effectively announced on all digital channels. Gift drivers and category filter options should be made easier for the product you are looking for.
Ceyhun Turan, Deputy General Manager, who is responsible for Ticimax sales, marketing and customer experience, explained that the most important categories in e-commerce during this time were men's clothing products, body care sets, technological accessories, outdoor and hobby products.
This year, functional gifts, personalized designs and packaged gift sets that are in the foreground are that Turan, Turan will increase, he said.
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